Saturday, 17 March 2007

Earth Hour Google search trends

Google Trends is one of the coolest new tools Google has released. Its used to show search trends for a specific keyword, or for even comparing search trends.

Obviously with the media hype surrounding Earth Hour, the number of searches for the keyword "Earth Hour" on Google has sky rocketed. I thought I'd do a bit of a quick analysis to see what kind of results Google Trends came up with. Here's a graph reflecting this surge:

The next table is actually quite interesting. This table shows a ranking of the top 10 cities worldwide in terms of search volume for the keyword "Earth Hour":

Sydney is the clear leader, with more than 5 times as many searches than the 2nd ranked city - London, UK. One interesting fact I can gather from this information, is that there were more searches by cities worldwide, then there was by other cities besides Sydney.

The next graph has a top 10 ranking of countries searching for "Earth Hour" (disregarding cities):

It's interesting to see there's a lot of Germans who seem to be interested in finding out about Earth Hour - I would of thought New Zealand would have at least made the top 10!

It's always interesting to monitor these sorts of things (well definately from a marketing perspective!) and I think it would be good to compare these results in 2-3 months to see how each graph varies. Will there be another huge surge in searches for Earth Hour closer to the event? That's more than guaranteed - so lets watch these graphs wiggle about and do their thing over the next few months!

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At 22 March 2007 11:51 , Blogger online said...

Hi Jeremy - I work for WWF, and of course part of that is working on Earth Hour.

The Google Trends info is indeed fascinating. We've been so busy on the job that I haven't had a chance to check that stuff out - so enlightening even for the team here!

And thanks for supporting Earth Hour :)


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