Friday, 23 March 2007

Earth Hour - link to from your website!

The JEM Promotional Products homepage currently has a link to the home page for Earth Hour. This is a great way for you to reach 1000's of people, and help them be aware of the cause, and the details in participating in the event.

Please visit the Earth Hour downloads page for information on linking this through on your website.

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Saturday, 17 March 2007

Earth Hour Google search trends

Google Trends is one of the coolest new tools Google has released. Its used to show search trends for a specific keyword, or for even comparing search trends.

Obviously with the media hype surrounding Earth Hour, the number of searches for the keyword "Earth Hour" on Google has sky rocketed. I thought I'd do a bit of a quick analysis to see what kind of results Google Trends came up with. Here's a graph reflecting this surge:

The next table is actually quite interesting. This table shows a ranking of the top 10 cities worldwide in terms of search volume for the keyword "Earth Hour":

Sydney is the clear leader, with more than 5 times as many searches than the 2nd ranked city - London, UK. One interesting fact I can gather from this information, is that there were more searches by cities worldwide, then there was by other cities besides Sydney.

The next graph has a top 10 ranking of countries searching for "Earth Hour" (disregarding cities):

It's interesting to see there's a lot of Germans who seem to be interested in finding out about Earth Hour - I would of thought New Zealand would have at least made the top 10!

It's always interesting to monitor these sorts of things (well definately from a marketing perspective!) and I think it would be good to compare these results in 2-3 months to see how each graph varies. Will there be another huge surge in searches for Earth Hour closer to the event? That's more than guaranteed - so lets watch these graphs wiggle about and do their thing over the next few months!

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Thursday, 15 March 2007

20015 people committed to Earth Hour - and counting!

With just over 2 weeks to go until Earth Hour, the numbers of participants are starting to look very positive! Over 20015 people have commited to turning their lights off for 1 hour on the 31st March. With over 5 million people living in Sydney, we haven't yet even reached 1% of the population.

To show your support for Earth Hour I strongly recommend you register now!

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Monday, 12 March 2007

GreenWatch 2006 report evaluating GreenPower products

This link : GreenWatch 2006 Report will take you to a GreenWatch 2006 report, evaluating 44 GreenPower products available on the market.

Alot of products claim to be better than what they are, so hopefully this report can help point you in the right direction when choosing your GreenPower provider.

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GreenPower: who's using it?

Here's a handy tool available at the GreenPower website. It uses satellite images and maps to show you who is using GreenPower in your local area, or infact, whereever you were wanting to search. Here's a screenshot:
Here's a direct link to use the tool - have fun!

P.S. I hope your business/home has a little green dot on that map!!

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Sunday, 11 March 2007

Earth Hour - 20 days to go!

Earthhour is only 20 days away, with the big even kicking off at 7:30pm, Australian Eastern Standard time (EST). Haven't heard of Earth Hour? Here's a bit of a sum up for you:

What is Earth Hour?
On the 31st of March, 2007, residents in Sydney have been invited to participate in an event to show their commitment against global warming, turning off their lights for 1 hour between 7:30pm and 8:30pm.

What is the purpose of Earth Hour?
Earth Hour is one of a series of events that are part of a campaign which aims to reduce Sydney's greenhouse emissions in 2007 by 5%.

Where is Earth Hour being held?
At this stage, EarthHour is being held only in Sydney, as being able to manage a nation wide event at this stage is not feasible. Plus, the impact of having the entire city participating in this event, will have positive ripple effects, with the hope of all Australian cities & states participating in the future.

How can I participate in Earth Hour?
1. Sign up to Earth Hour - its entirely free! Show your pledge to participate, by filling out a quick and easy online form.
2. Begin by unplugging all appliances that are on standby - vcrs, tv's etc. Their power usage combines to a total of 10% of your total annual power usage.
3. Spread the word!
4. Start your own Earth Hour event. Here are some suggestions directly from the Earth Hour website:
  • Get the neighbours together for a BBQ or head out to your local park for the hour
  • A candle-lit dinner for your friends or family
  • Dine in the dark - guess the food you're eating!
  • Have a kids "camp-over" - pitch a tent in the yard and tell ghost stories!

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Friday, 9 March 2007

Free Printer Cartridge Recycling & Collection

Whilst I was at work today, I though I'd take another step towards being completed carbon neutral. One thing I realised, is we have a cupboard full of empty toner cartridges. So, I got on to SITA's website, and I've found out they provide a free cartridge recycling program. Click here for details

See the PlanetArk website for details on other printer cartridge recycling products


Here's some facts which might stop you from delaying your decision to join a program like this until another day..
"It has been estimated that over 80% of our used cartridges are going directly to landfill.

Australians throw away more than 18 million printer cartridges every year.

This amounts to over 5,000 tonnes of material, including laser toner cartridges, inkjet cartridges, photocopier toner bottles and drums, that will eventually end up in landfill."
Source: PlanetArk

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Biodegradeable Eco-Friendly Pens

Check out this post on Create Your Image with Promotional Products. It features a completely biodegradable pen - an environmentally friendly alternative to normal promotional plastic pens!

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Thursday, 8 March 2007

Earth Hour promotional video

Here's a promotional video for Earthhour, a cause which has potential to be the largest national initiative against climate change and global warming. I certainly hope everyone reading this blog will be participating!

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Calculate your vehicles greenhouse emissions

Check out this cool calculator provided by the Department of Environment and Water Resources:

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Reduce your home network energy consumption

There is a fantastic guide to reducing the amount of electricity used by the hardware in your home network.

Heres an excerpt:

"Turn off monitors when not in use

Monitors, especially old CRT monitors, can consume a lot of energy. Make sure that they are turned off when not in use.
Replace old CRT monitors with LCD monitors

LCD monitors are much more energy efficient that CRT monitors. You can run three LCD monitors for the price of one CRT.

Shut down unused equipment

If it is not being used, turn it off."

Click here to view the entire article

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Sunday, 4 March 2007

Build an eco-friendly computer

I stumbled across this article on the the ExtremeTech website which had some interesting suggestions on how to build an eco-friendly personal computer - great article I thought!

Two of the key components which required the most attention were the power supply and the computers monitor, both of which should have energy efficient ratings.

Click to read the article

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