Saturday, 17 March 2007

Earth Hour Google search trends

Google Trends is one of the coolest new tools Google has released. Its used to show search trends for a specific keyword, or for even comparing search trends.

Obviously with the media hype surrounding Earth Hour, the number of searches for the keyword "Earth Hour" on Google has sky rocketed. I thought I'd do a bit of a quick analysis to see what kind of results Google Trends came up with. Here's a graph reflecting this surge:

The next table is actually quite interesting. This table shows a ranking of the top 10 cities worldwide in terms of search volume for the keyword "Earth Hour":

Sydney is the clear leader, with more than 5 times as many searches than the 2nd ranked city - London, UK. One interesting fact I can gather from this information, is that there were more searches by cities worldwide, then there was by other cities besides Sydney.

The next graph has a top 10 ranking of countries searching for "Earth Hour" (disregarding cities):

It's interesting to see there's a lot of Germans who seem to be interested in finding out about Earth Hour - I would of thought New Zealand would have at least made the top 10!

It's always interesting to monitor these sorts of things (well definately from a marketing perspective!) and I think it would be good to compare these results in 2-3 months to see how each graph varies. Will there be another huge surge in searches for Earth Hour closer to the event? That's more than guaranteed - so lets watch these graphs wiggle about and do their thing over the next few months!

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Friday, 9 March 2007

Free Printer Cartridge Recycling & Collection

Whilst I was at work today, I though I'd take another step towards being completed carbon neutral. One thing I realised, is we have a cupboard full of empty toner cartridges. So, I got on to SITA's website, and I've found out they provide a free cartridge recycling program. Click here for details

See the PlanetArk website for details on other printer cartridge recycling products


Here's some facts which might stop you from delaying your decision to join a program like this until another day..
"It has been estimated that over 80% of our used cartridges are going directly to landfill.

Australians throw away more than 18 million printer cartridges every year.

This amounts to over 5,000 tonnes of material, including laser toner cartridges, inkjet cartridges, photocopier toner bottles and drums, that will eventually end up in landfill."
Source: PlanetArk

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Sunday, 4 March 2007

Build an eco-friendly computer

I stumbled across this article on the the ExtremeTech website which had some interesting suggestions on how to build an eco-friendly personal computer - great article I thought!

Two of the key components which required the most attention were the power supply and the computers monitor, both of which should have energy efficient ratings.

Click to read the article

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